What is the difference between a press release and a media release? Both terms refer to the same thing: "an announcement distributed to members of the press in order to supplement or replace an oral presentation".

A media or press release provides a point of written communication between organisations and the media. The media are often inundated with press releases, so editorial considerations will determine if your media release results in publication.

We often get asked if there are free press release distribution services. Here are a few we've found: PRWEB - which has has "offered free online press release distribution services since August 1997". Also try PressBox.co.uk and LocalBusiness.com.

Distributing a press release has become somewhat easier now that the internet provides us with cheap, effective distribution tools. Those people considering distributing their press releases widely should look at some of the major distribution sites, including PRWeb , PRNewsWire and PressBox.co.uk

Article outlines the top 25 reasons why news releases, press releases and publicity outreach efforts fail to trigger media interest and result in news coverage and how to avoid making the mistakes.

Snippet: "1. You wrote an advertisement. It's not a news release at all. It sells product. It fails to offer solid news of real tangible interest, value-added information, education or entertainment. 2. You wrote for a minority, not for a majority of people in the audience. You simply won't compete with other news releases that clearly are written for a larger demographic of the media audience."
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