Sample Press Release
It is often useful to look at a
sample press release in order to help structure your
own. Note the structural elements in terms of format.
The the title and summary information form a conclusion,
while the main body text
explains how that conclusion came about.
Paul McAfee Introduces Free “How to Write a Press
Release” White Paper
The free “How to Write a Press Release That Actually
Gets Read” white paper complements a more comprehensive "PR
101" white paper.
Buffalo, NY (PRWEB) March 11, 2004 –-
Marketing consultant Paul McAfee (dba paulmcafee.com)
introduces
a free white paper on public relations (PR) basics for
start-ups and emerging companies.
“This new white paper, titled ‘How to Write
a Press Release That Actually Gets Read,’ answers
an important question,” said Paul McAfee, owner of
consultancy paulmcafee.com. “A company’s marketing
department either hires a PR firm to write and distribute
its press releases, or they try to write their own. This
new white paper helps them create good press releases either
way.”
Search firm Overture indicates
that this past January 21,020 searches for the term “press release” occurred
through their service. Paul McAfee and Grace Lazzara created
this concise new white paper to answer as many questions
as possible for people who need to write or edit press
releases.
The free “How to Write a Press Release That Actually
Gets Read” white paper complements a more comprehensive
white paper available from paulmcafee.com titled “The
ABCs of Public Relations OR Everything You Always Wanted
To Know About PR But Were Afraid To Ask.”
paulmcafee.com creates and publishes
free white papers to help its clients and prospects implement
more effective
marketing plans. The paulmcafee.com web site contains white
papers on public relations and value proposition development,
and a presentation on how to conduct a marketing audit.
In a typical week, more than 45% of visitors to Paul McAfee's
web site enter through one of the free white paper pages. “In
just the past week, visitors to the paulmcafee.com site
downloaded its white papers 1,800 times,” McAfee
said.
About Paul McAfee dba paulmcafee.com
Paul McAfee's firm helps companies improve the financial
impact of their marketing and business development activities.
Its processes include collaborative development, implementation,
and execution. paulmcafee.com has proven its approach
with clients. Its services include strategic sales and
marketing planning and implementation; market research
and analysis; public and investor relations management;
marketing communications; and marketing and sales executive
recruiting. The company has offices in Buffalo, NY, and
Tel Aviv, Israel.
Grace Lazzara wrote the public relations white papers
for paulmcafee.com. Ms. Lazzara provides media relations
services for several of consulting clients, helping small
and emerging companies communicate professionally while
managing tight marketing budgets.
For more information about Paul McAfee dba paulmcafee.com,
visit www.paulmcafee.com.
For paulmcafee.com white papers, visit http://www.paulmcafee.com/services/white_papers/
At http://www.paulmcafee.com/services/solutions/audit/
Paul McAfee has posted a presentation on how to conduct
a marketing audit to improve marketing plan effectiveness.
Media contact:
Paul McAfee
Buffalo, NY, USA
+1 716 568-0329
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